Extract from previous activities
2021 – 2023Pharmaceutical Company, Germany
Interim Global Associate Director Forecasting
Launch strategy, providing insights & recommendations based on primary market research for Key Value Excellence Choices as a core member of the Global Commercial Team in partnership with global & regional commercial & insights teams
Led global forecasting efforts & processes for vaccines, providing scenario analysis and recommendations to senior management in close collaboration with regions and across functions, impacting strategic decision-making
Workstream lead developing the optimal Go-To-Market Strategy, providing recommendations, and evaluating implications of different Go-To-Market approaches on future sales expectations
Provided valuations & assessments for business opportunities & early pipeline assets
2018 – 2021Pharmaceutical Company, Germany
EMEA Business Insights Manager
Launch strategy by providing actionable insights and recommendations as well as active engagement in strategic discussions and processes to optimally support launch readiness and prepare for post-launch tracking for both indications
Led the BI Forum as well as the EMEA Insights Team, ensuring insights and recommendations were aligned and leveraged across Country and Regional Brand Teams to shape launch strategy
Co-Led the Go-To-Market Strategy project, ensuring an aligned Go-To-Market approach across the region, collaborating cross-functionally with regional and local brand teams, providing a GTM blueprint and decision tree as a foundation for local investment decisions
Drove change and improved ways of working by introducing a new methodology for KOL mapping in EMEA
Developed innovative ideas & approaches, for example by establishing a news portal to disseminate insights or conducting market research in a real clinical setting to optimally evaluate potential solution prototypes
2019 – 2020Pharmaceutical Company, Germany
Stretch Assignment Global Forecasting
2013 – 2017Pharmaceutical Company, Germany
EMEA Manager Business Analytics & Forecasting
Designed and implemented the launch tracking
Championed collaboration between IBVT & Operating Companies in forecast model development in preparation for future pipeline launches
Co-Led EMEA Workstream, designing EMEA dashboards to automate & improve performance tracking in the region
Managed one direct report
Introduced, led, and continually improved a structured process on Investor Relations & EC Scorecard reporting
Led EMEA Forecasting Process for CNS, analyzing the impact of different similar entry scenarios
Managed the offshore analytics team & relationships with key vendors (e.g. IQVIA)
2010 – 2013Pharmaceutical Company, Germany
Interim Manager Business Analytics
Stretch assignment Business Analytics EMEA
Established patient-based Business Planning Models in Germany
Co-Led Strategic Planning Process in Germany, German Forecasting Champion for EMEA
2008 – 2010Pharmaceutical Company, Germany
Senior Manager Sales Analytics
Designed and implemented the new Sales Force Structure in Germany
Drove Sales Force execution by introducing and establishing approach for in-depth territory analytics
Led core processes for assigned Sales Force like segmentation & targeting, sales force sizing or sales force re-structuring