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Interim Omnichannel Strategy Consultant
Developed an enterprise-wide omnichannel strategy for a global healthcare organization to accelerate its commercial digital transformation.
Key responsibilities included:
Defined a shared omnichannel target vision across Marketing Excellence, Commercial Excellence, Digital and IT.
Assessed the current omnichannel maturity, capabilities and MarTech landscape, including CRM, HCP engagement, customer portals, marketing automation, analytics and digital content platforms.
Identified strategic capability gaps and developed a pragmatic transformation roadmap with prioritized initiatives and investment recommendations.
Facilitated cross-functional alignment between business and technology stakeholders to establish a common operating model and target architecture.
Defined and supported a high-value pilot initiative, including success metrics, implementation approach and scaling strategy to demonstrate measurable business value.
Provided strategic guidance on platform integration, enabling capabilities and governance for future omnichannel growth.
Focus: Omnichannel Strategy · Commercial Transformation · MarTech Assessment · CRM · Customer Engagement · Digital Transformation · Healthcare · Stakeholder Management · Roadmap Development
Requirements:
Start: August/September 2026
Duration: 6 months
Capacity: minimum 30 hours/week
Location: on-site (Frankfurt am Main) and remote
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