Marketing Expert

Senior commercial leader with over 15 years of international experience in MedTech, excelling in revenue growth and P&L optimization across diverse product lines including implants and digital health solutions

Proven track record in leading global market expansion and business development, consistently achieving 15-30% profitable growth with a focus on EMEA and LATAM regions

Expert in cross-functional and cross-cultural team leadership, fostering impactful collaboration across sales, product, and marketing functions to deliver commercial excellence

Skilled in strategic partnership and channel development, with extensive experience in sales force effectiveness, commercial operations, and global marketing leadership

Led a team of 4 and set up marketing strategies across multiple product lines through business restructuring

Drove commercial excellence, led budget planning and business review process aligned with strategic shift

Developed and implemented HCP engagement initiatives (meet-the-expert events, panels, congresses

Led a multifunctional team of 7 and external agencies, maintaining performance through company restructuring

Developed product portfolio including digital health solutions and medical devices and sales tools

Launched 2 digital products (modular digital health platform and DIGA) and a training concept (sales team, HCP)

Managed global commercial partnerships, B2B2C commercial operations with retail partners and HCP relations

Lead and implemented customer journey mapping, messaging and multichannel marketing (HCP and DTC)

Built and led marketing while shifting to direct sales, leading to a 20% sales increase and building a team of 2

Analyzed commercial targets, drove the new sales process, coached sales teams and launched 2 products

Designed and implemented a European HCP training academy leading a cross-functional international team

Piloted and implemented digital/DTC marketing (AR app, influencer), congresses and HCP marketing activities

Pioneered value proposition and customer journeys (HCP and patients) to drive and roll out a sales playbook

Achieved 30% annual revenue growth with full P&L responsibility, defined and analyzed sales performance

Introduced strategic sales approach and sales excellence programs, developed a technical upgrade program

Managed the entire product lifecycle, training, sales pipeline and go-to-market strategy (multiple product lines)

Launched 4 technologies in new markets, developed and ran HCP engagement programs and congresses

Pioneered clinical benefit-focused sales process and led transformation with sales teams (European award)

Delivered 15% annual revenue growth through commercial strategy and managing commercial operations

Led and built distributors, key accounts and HCP/KOL partnerships and trained local sales and marketing teams

Launched multiple products, adapting product-price portfolios and marketing tools to local markets

Piloted local product approval processes and supported R&A projects in close cooperation with distributors

Designed and executed HCP engagement programs (symposia, training labs, workshops, reference centers)

Conducted strategic market and distributor analysis in Europe and LATAM identifying high-potential markets

Designed optimized country-specific commercial activities for underperforming markets

International Sales Manager Ophthalmology: Delivered 30% annual growth across Spain, Portugal and African markets in ophthalmic lenses and frames by relaunching frame business through strategic partnership and KAM development, leading and training distributors, multiple product launches, and optimization of local marketing, pricing and commercial operations

Moved to the US and developed international business for a US underwater camera manufacturer

Held roles in international product and brand portfolio management with a focus on market segmentation, targeting and messaging

Consistent track record across different industries and product categories: 15-30% annual revenue growth through strategic market expansion, brand and product management and distributor development