Brand & Product Manager

Bringing scientific excellence, strategic market access, and operational efficiency into alignment - creating sustainable competitive advantage

From market analysis and product launches to omnichannel strategies, I ensure that scientifically grounded content is translated into clear, impactful communication for healthcare professionals and patients alike

As an Agile Coach, certified Scrum Master, and Product Owner, I support organizations in building flexible, iterative structures that enable sustainable growth and long-term success

Leveraging my Lean Six Sigma Black Belt certification, I optimize processes through data-driven methodologies, reduce waste, and enhance organizational performance and efficiency

Operational Brand Management: Responsible for the execution of brand strategy for neurology products, including the development and creation of marketing materials such as brochures, presentations, and other communication assets

Brand Planning Support: Contributes to the development of brand plans by providing both strategic and operational recommendations and supporting the implementation of defined objectives and initiatives

Pricing Strategy: Participates in the development and implementation of pricing strategies in close collaboration with cross-functional stakeholders and relevant departments

Stakeholder Objection Management: Serves as the primary point of contact for addressing objections and concerns raised by physicians and other stakeholders, developing solutions that reinforce brand positioning and value

Market Intelligence & Competitive Analysis: Conducts ongoing market and competitor analyses to generate actionable insights and provide evidence-based recommendations for brand development and growth

Supported the Marketing and Brand Management team in the strategic development and operational execution of brand activities

Contributed to the development and refinement of the brand strategy in close collaboration with the internal marketing team

Analyzed market and competitive data to identify opportunities, risks, and emerging trends

Derived actionable recommendations to strengthen brand positioning and support business objectives within target markets

Conceptualized, developed, and delivered internal and external presentations, as well as sales and marketing materials • Ensured alignment of all materials with the overall brand strategy and applicable regulatory requirements • Tailored content and messaging to the needs of different target audiences, including sales representatives, healthcare professionals, and internal stakeholders

Led and orchestrated transformation initiatives aimed at optimizing Customer Excellence within the Specialty Business division

Implemented agile ways of working (Scrum, Kanban, and SAFe) to enhance efficiency, collaboration, and innovation across commercial teams, enabling more effective market engagement and execution

Applied Lean Six Sigma Black Belt methodologies to analyze, streamline, and optimize business processes through data driven continuous improvement initiatives

Developed and executed change management strategies to foster an agile, customer-centric culture and support the successful adoption of new ways of working

Monitored and analyzed KPIs and OKRs to measure transformation outcomes, track performance, and drive continuous optimization and sustainable business impact

Established and managed the Launch Excellence framework, ensuring a structured and efficient approach to product launches and market introductions

Developed and executed Go-to-Market strategies, including brand positioning, customer engagement approaches, and channel strategies to support successful commercialization

Planned, coordinated, and implemented omnichannel launch campaigns, ensuring consistent messaging and seamless customer experiences across all relevant touchpoints

Defined and monitored key performance indicators (KPIs) to evaluate launch effectiveness, identify improvement opportunities, and optimize commercial outcomes

Managed project plans, milestones, and cross-functional stakeholder alignment, ensuring timely execution and successful market entry

Developed and led the agency’s internal execution of marketing and communication strategies, ensuring high quality delivery and alignment with client objectives

Provided strategic consulting to clients on brand positioning, go-to-market strategies, and integrated marketing campaigns to strengthen market presence and drive business growth

Led cross-functional teams across Creative, Digital, Medical, and Media disciplines to deliver data-driven marketing solutions and integrated customer experiences

Managed multi-channel campaigns including digital, print, events, and HCP communications, with a strong focus on patient engagement and healthcare professional education

Oversaw key client accounts, including budget planning, performance monitoring, stakeholder management, and long-term account development

Analyzed market data as well as HCP and patient insights to optimize communication strategies, enhance campaign effectiveness, and support informed decision-making

Led pitches and new business initiatives, developing innovative healthcare marketing concepts and strategic solutions to drive business growth and client acquisition

Developed and executed the brand strategy, leveraging newly published CVOT data to strengthen market positioning and clinical differentiation

Led Go-to-Market strategies, including product positioning, key messaging, and competitive differentiation within a dynamic cardiovascular market environment

Analyzed market trends, patient needs, and healthcare professional (HCP) insights to optimize marketing strategies and identify growth opportunities

Designed and implemented a marketing campaign focused on communicating new clinical evidence and its relevance to healthcare professionals and key stakeholders

Monitored campaign performance and business impact, defining and tracking KPIs while deriving ROI-driven recommendations to optimize commercial effectiveness

Member of the German Leadership Team, contributing to strategic business decisions and organizational development

Provided functional and disciplinary leadership of the Marketing team, driving performance, talent development, and cross-functional collaboration

Led the cross-functional launch and brand positioning, ensuring successful market entry and alignment across commercial, medical, market access, and sales functions

Developed the marketing strategy and associated sales strategy, including the design and implementation of comprehensive execution plans to achieve business objectives

Held full responsibility for marketing communications, commercial strategy, key messaging, customer engagement frameworks, and campaign planning, ensuring a consistent and impactful market presence

Developed growth strategies through the analysis of the scientific landscape, emerging therapies, product opportunities, and market dynamics

Built and maintained strong relationships with internal and external stakeholders, including key opinion leaders (KOLs), professional societies, patient advocacy organizations, and strategic partners