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Smiling employee in a conversation with a colleague in the office
Smiling employee in a conversation with a colleague in the office
ID: 115261

Brand Manager

  • Pharma & Biotech
  • Asap
  • Marketing, Brand & Product Management, PR
  • K-Recruiting GmbH
Contact:

Julius Strack

+49 89 1890998-614

julius.strack@k-recruiting.com

Overview

Availability
Asap, full-time, onsite & remote
Qualification
Pharmaceutical sales representative
Language Skills
German (native), English (business fluent)
Relevant Expertise
Marketing, Brand & Product Management, Product Launches, Communication, Development & Implementation of Marketing Strategies, PR, KOL-Management, Market Research, Events, Crisis Management, Reporting, RX, Pharma

Key-Facts

  • Over 25 years of work experience in the pharmaceutical and medical device industry

  • 11 years of national experience in the German sales organizations

  • 4 years international experience in the US country organization

  • Comprehensive expertise in all disciplines of new product launch and life cycle management

Extract from previous activities

2023 – 2024

Pharmaceutical Company, Germany

Brand Manager Gastroenterology/Oncology

  • Development and creation of dialogue materials in the HCC area (print and digital), taking into account the campaign team and medical input

  • Development of competitive product claims and their presentation as well as implementation in the omnichannel approach

  • Advice on the implementation of overarching Commercial GI activities and planning of Commercial GI activities for 2024

  • For positive HLR of EM-1, development of a Commercial GI strategy and integration into an overall HCC and GI activities plan

2022 – 2023

Pharmaceutical Company, Germany

Brand Manager COPD

  • Cross-functional & strategic collaboration with the brand team (Medical, Market Access, Sales)

  • Conception and implementation of innovative marketing measures (omnichannel & multichannel management)

  • Content management

  • Close coordination & collaboration with the sales team

  • Planning and implementation of local events and congress appearance

  • Collaboration in the creation of short, medium and long-term product forecasts

2020 – 2021

Pharmaceutical Company, Germany

Senior Brand Manager Immunology

  • Responsible for the P&L of the Immunology portfolio

  • Member of the management team of the Immunology BU

  • Management of and collaboration with the five-person marketing team

  • Development and implementation of marketing strategies and tactics

  • Analyzing and evaluating the market situation and implementing the derivations to achieve the business objectives

  • Close cross-functional collaboration with contacts in the areas of sales, medicine, market access, HR, supply, customer service and finance

  • Contact person for and cooperation with global functions (strategic input, line extension, operational exchange)

2019 – 2020

Pharmaceutical Company, Germany

Senior Brand Manager Cardiovascular

  • Design of a marketing strategy for a local product launch

  • Creation of sales force materials

  • Launch preparation

  • Planning and realization of launch events

  • Conception and implementation of innovative marketing measures for various target groups

  • Cross-functional collaboration with other teams

  • Project management

2018 – 2019

Pharmaceutical Company, Germany

Brand Manager Uro-Oncology

  • General marketing support

  • Creation of sales force materials

  • Further development of communication concepts

  • Cross-functional coordination with Medical, Market Access & Sales

  • Creation of business plans for focus products for the coming years

  • Brand management

  • Product positioning

  • AD training courses

  • Organizing & carrying out events

  • Planning and realization of campaigns

  • Further development of marketing strategies