More than 25 years of experience in the international Medical Device Industry with focus on Marketing & Brand Management
Successfully launched new medical device product in over 70 countries
Is currently in a project through K-Recruiting and received excellent references from our customer
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Overview
- Availability
- Asap, 5 days/week, on-site & remote
- Qualification
- Business Administration, Diploma
- Language Skills
- German (native), English (business fluent)
- Relevant Expertise
- Project Manager Marketing, Project Lead, Brand & Launch Management, Campaigns, Marketing Plans, Commercial Excellence, Trainings & Coaching, International Experience, Medical Devices
Key-Facts
Extract from previous activities
Medical Device Company, Germany
Project Interim Leader Marketing
Strategic & operational set-up of a new business unit
Responsible for Sales & Marketing, Business Plan, and the business management of the BU
Acquire and develop key customers (leading clinics, opinion leaders) and strategic partners
Strategic and operational planning, as well as implementation of the plan; managing the operation in terms of effectiveness and efficiency
Establishment, development, and disciplinary management of the marketing team (8 employees)
Quarterly status report to the Board and presentation to the Supervisory Board
Medical Device Company, Germany
Quarterly status report to the Board and presentation to the Supervisory Board
Global leadership of Brand & Launch Management as an international growth driver for orthopedics
Establishment of the Global Marketing Team (14 direct reports), Brand sold in over 70 countries
Lead product portfolio management, pipeline collaboration with R&D, global new product launches, scientific marketing, and global marketing communication strategy
Develop international opinion leaders and experts as Medical Advisory Board for product & service enhancemen
Developed an international "Train the Trainer" program to establish a global user training concept with local speakers at multiple levels
Key account management and development of international customer networks, in close cooperation with key countries
Medical Device Company, Germany
Marketing Operations Manager
Development of the strategic and operational marketing plan, as well as its successful implementation
Enhancing market efficiency through portfolio optimization, brand management, communication, pricing strategy, promotions, CRM, and team selling concepts
Consideration of the focus strategies for synergy utilization
Lead and develop the German marketing team (15 employees) and key positions
Development of new business areas and implementation of sustainable marketing initiatives
Medical Device Company, Germany
Regional Leader Marketing & Sales Manager
Manage technical sales force (12 employees) to improve sales area efficiency
Budget responsibility
Manage regional key account customers in collaboration with national key account management
Identification, development, and support of regional opinion leaders