Senior Marketing Manager with more than 15 years of experience in the medical device industry
Ability to present strategic projects and long-term vision in an effective and inspiring manner, as well as excellent communication and organizational skills
Was already placed twice via K-Recruiting and got excellent feedback from our customers
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Our content and services may vary by location.
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Overview
- Availability
- Asap, 5 days/week, on-site & remote
- Qualification
- Certified Professional Scrum Master, Bachelor in Media Management
- Language Skills
- German (native), English (business fluent)
- Relevant Expertise
- Expertise: Digital Marketing, Omnichannel, Campaign Management, Product Management, Data Analysis of Market & Technology Trends, Agile Project Management, SCRUM, Consumables, Surgical Instruments, Laser, Medical Devices
Key-Facts
Extract from previous activities
Medical Device Company, Germany (via K-Recruiting)
Digital Marketing Manager
Development of digital marketing campaigns, sales strategies, strategy improvement, & implementation
Optimize launch strategies and campaign processes
Project management for the development and implementation of integrated omnichannel campaigns
Collaborate cross-functionally with marketing team
Portfolio, investment & KPI management
Medical Device Company, Germany
Strategic Marketing Manager
Development of product launch plans
Product and target group positioning strategies
Steer project partners for launch campaigns
Collaborate with stakeholders to execute laser growth plan and enhance global market presence
Medical Device Company, Switzerland (via K-Recruiting)
Digital Excellence Manager
Digital & omnichannel lead: consulting the business unit and its brand teams to digital strategies
Product owner of the business unit to further development of the cross-indication hcp webportal
Develop, control, implement, and optimize omnichannel campaigns along treatment pathways and patient journeys
Agile Project Management
Close cooperation within the crossfunctional team (medical, brand and sales incl. sales reps)
Supervision of external service providers & agencies
Monitoring and reporting including setting up an UTM-framework
Medical Device Company, Germany
Product Manager Surgical Instruments & Consumables
Define product requirements based on deep market understanding (e.g., sales visits, market and technology trend analysis, surveys)
Drive the global roll-out of portfolio with interface departments and support of other strategic projects
Maintain close customer and sales contact for successful commercialization and growth realization
Key partner for the sales team with deep product and application knowledge
Medical Device Company, Germany
Product Manager Laser & Diagnostic Systems
Prepare & support the entire lifecycle of Laser & Diagnostic systems including associated Consumables
Conduct competitive analyses
Prepare & support initial phases of product launches and provide customer feedback
Strategy for a target group positioning
Support and communicate Product Lifecycle Management decisions, upgrade- & roll-out strategies, new product/ technology roadmaps, discontinuations, etc.
Support KOL management
Support forecasting process
Represent company at national and international congresses
Medical Device Company, Germany
Product Manager Marketing
Interface to the regulated / IVD community and understand and communicate the key trends.
Building a network with KOLs
Coordinate product management, definition, and collaboration across R&D, Quality Assurance, Production, Sales, and Marketing Communications
Regular market monitoring, analysis of market trends & direct interaction with key opinion leaders
Develop IVD application areas and provide strategic requirements for future technology development
Provide customer feedback and collaborate with R&D and other departments to meet user needs