Many years of professional experience as a brand & product manager in the Medical Device Industry
In-depth expertise in the planning and implementation of product launches
Extensive expertise in working with cross-functional teams (national and international)
Excellent project management skills
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Overview
- Availability
- Asap, 5 days/week, on-site & remote
- Qualification
- Pharmaceutical sales representative
- Language Skills
- German (native), English (business fluent)
- Relevant Expertise
- Brand & Product Management, Marketing, Product Launches, Planning and implementation of Marketing Campaigns, Communication, Budget Planning, Reporting, KOL Management, Event Planning, Market Analyses, MedTech
Key-Facts
Extract from previous activities
Medical Device Company, Germany
Product Manager Pain and Muscle Stimulation
Development of a Marekting strategy and its implementation
Planning and implementation of an omnichannel marketing campaign
Development of communication campaigns
Collaboration with national and international teams
Co-designing market research and conducting market analyses
Medical Device Company, Germany
Senior Product Manager Incontinence
Development and management of meaningful KPIs
Collaboration in the creation of short, medium and longterm product forecasts
Planning and organization of local and national events
Planning and implementation as well as budget and performance controlling
Planning and realization of marketing campaigns
Creation of marketing materials for the sales force
Medical Device Company, Germany
Brand & Product Manager Diagnostic
Positioning and management of the product portfolio
Development and operational implementation of all brand management activities and marketing campaigns
Carrying out market, trend and competition analyses
KOL Management
Supporting the sales force with customized advertising materials
Planning and realization of trade fairs and congresses
Medical Device Company, Germany
Product Manager Incubators for newborns in neonatology
Responsibility for the HCP and lay media relations communication campaigns
Monitoring trends and developments in social media
Development and implementation of marketing campaigns
Planning and managing the communications budget
Control and support of approval processes
Creation of business cases with the involvement of the sales team
Management of agencies and external service providers
Medical Device Company, Germany
Brand Manager Intensive care ventilators
Strategic and operational brand management in the field of intensive care
Conception of marketing campaigns considering global and local market conditions
Building close relationships with the sales teams and external stakeholders
Analyzing and monitoring the market and competitor situation & deriving specific measures
Setting up and tracking marketing KPIs
Medical Device Company, Germany
Product Manager Anesthesia machines
Developing and ensuring a successful brand strategy
Planning and implementation of an omnichannel marketing campaign
Development of communication campaigns
Collaboration with national and international teams
Co-designing market research and conducting market analyses
Planning and organizing local and national events and congress activities
Collaboration in the creation of short, medium and longterm product forecasts