Digital Creative

A multidisciplinary hands on creative director

More than 20 years of experience in the digital field, enjoy working multidisciplinary

Specialized in large-scale, texture-driven artworks that transform unconventional surfaces into unique visual experiences

Creates artworks that balance contrast and harmony, guided by the character and story of the underlying canvas

Developed a Go-to-Market and Customer Engagement vision, including the definition of a clear North Star

Conducted primary research (internal stakeholders, external customers, and research panels) to identify key insights, pain points, and business opportunities

Planned, facilitated, and moderated co-creation and ideation workshops with cross-functional teams and stakeholders

Created tangible and visual deliverables, including customer journeys, hero personas, story flows, and low-fidelity prototypes

Designed a compelling, visually driven product vision using story-based narratives and visuals rather than traditional text-heavy presentations

Developed execution plans and strategic roadmaps leading to pilot launch and market validation

Provided regular stakeholder communication through concise, visually engaging project updates ("postcard-style" reporting)

Contributed to the definition and alignment of design, customer experience, and project success KPIs

Defined and drove the digital experience vision for a leading international banking organization, aligning multiple teams around a shared strategic direction

Led user research, vision development, and creative direction across cross-functional teams and initiatives

Translated the overarching vision into actionable experience concepts and feature clusters for implementation across digital channels

Developed future-oriented concepts and designs that were rolled out across websites and mobile banking applications in multiple international markets

Conducted qualitative and quantitative user research to validate concepts, test hypotheses, and inform product decisions

Identified user needs, pain points, and opportunities, translating insights into continuous product and experience improvements

Created and refined hypotheses based on research findings and usability testing results

Collaborated closely with product, design, and development teams to ensure successful implementation and adoption of strategic initiatives

Contributed to measurable improvements in user engagement, customer satisfaction, and app store ratings following the global rollout

Worked within an agile environment using two-week sprint cycles

Led the UX design and experience strategy for a mobile health application supporting patients with a rare chronic condition requiring ongoing treatment management

Designed intuitive and accessible user experiences aimed at simplifying treatment adherence, health monitoring, and overall patient well-being

Created user-centered concepts that enabled patients to manage treatment routines more conveniently and confidently in their daily lives

Integrated wearable device data and lifestyle information to provide personalized insights, enhanced safety, and proactive care support

Conducted user research and experience validation activities to ensure solutions addressed patient needs and healthcare requirements

Developed the concept and user experience for a healthcare professional platform, enabling clinicians to monitor patient status, treatment adherence, and behavioral patterns

Designed workflows and data visualization concepts to support informed treatment decisions and patient management by healthcare professionals

Worked within an agile delivery framework, participating in planning, design, validation, and implementation cycles in two-week sprints

Led the end-to-end UX strategy, research, and design of a patient engagement platform for individuals undergoing ophthalmic treatments, with a particular focus on accessibility and usability for older patient groups

Designed the solution from the ground up based on comprehensive international user research conducted across North America, Europe and Asia

Created patient-centered experiences for appointment management, medication adherence, pre- and post treatment guidance, provider communication, and personalized care support

Developed accessibility-focused features, including intelligent checklists and voice-enabled content experiences, to support users with visual impairments and age-related needs

Designed workflows that enabled healthcare providers and clinics to manage their own branded spaces and deliver personalized content, appointments, and treatment information directly to patients

Conducted multiple rounds of user research, usability testing, and feature validation with patients to continuously improve the product experience

Conceptualized and designed an administrative platform enabling healthcare organizations to manage content, communications, and patient engagement activities efficiently

Collaborated closely with product owners, developers, and stakeholders to translate research insights into scalable digital healthcare solutions

Following a successful product launch, evolved the platform for a younger and more digitally engaged patient audience by adapting the existing architecture and introducing new interactive capabilities

Designed and validated enhanced engagement features, including conversational assistant concepts and more interactive user journeys tailored to the needs of a different patient demographic

Supported the successful launch of multiple product versions while maintaining a consistent experience framework across target groups

Worked in an agile environment with cross-functional teams, delivering solutions through two-week sprint cycles

Led the user-centered design process for an innovative diagnostic solution in the veterinary healthcare sector, focused on enabling on-site health monitoring for horse owners and caregivers

Conducted field research and qualitative expert interviews to identify user needs, operational requirements, and opportunities for product innovation

Facilitated ideation workshops and concept development activities to translate research findings into tangible product solutions

Designed the physical product experience, including the hardware concept and interactive 3D prototypes based on business objectives and user insights

Developed user journeys, workflows, and interaction scenarios to support usability testing and product validation

Created and refined interface concepts that enabled intuitive operation in real-world environments with varying user expertise levels

Planned and supported field-testing activities to evaluate product acceptance, usability, and overall user experience under realistic conditions

Analyzed feedback and observational data from field trials to identify optimization opportunities and inform subsequent product iterations

Collaborated with cross-functional teams across research, product, engineering, and business functions throughout the development process

Applied a human-centered design approach to ensure the solution aligned with both user expectations and operational requirements