Strategic leader with 15+ years of experience in regulated industries across pharma, tech, and digital, translating data, AI, and digital innovation into measurable business growth
Recognized for bridging commercial and technical teams to deliver brand leadership, multichannel success, and high-performing cross-functional collaboration in regulated markets
Experienced in specialty care areas with structural parallels to oncology, including HIV and immunology, with a focus on enabling commercial impact through data driven, customer-centric strategies
Led integrated omnichannel campaigns (Veeva, email, web, f2f) powered by predictive insights to boost HCP engagement, and launched AI pilots (Next Best Action, predictive modeling) to personalize HCP content
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Overview
- Availability
- Asap; 5 days/week; on-site & remote
- Qualification
- B.Sc. Media Economics
- Language Skills
- German (native), English (business fluent)
- Relevant Expertise
- Strategic Planning & Brand Leadership, Multichannel Marketing, Integrated Omnichannel Campaign Execution, CRM & HCP Engagement Tools (Veeva, Email, VR/AR), Customer-Centric Innovation & Journey Design, Cross-Functional Team Leadership
Key-Facts
Extract from Previous Activities
Pharmaceutical Company, Switzerland
Interim Global Business Relationship Director Data, Analytics & AI
Partnered with global and EU stakeholders to prioritize and manage a portfolio of high-impact digital transformation initiatives, aligning business needs with scalable data and AI solutions
Advised EU markets on data literacy and AI adoption to support digital-first decision-making
Led integrated omnichannel campaigns (Veeva, email, web, f2f) powered by predictive insights to boost HCP engagement
Translated business needs into scalable digital solutions through cross-functional alignment
Scoped high-impact analytics use cases to enhance CX and commercial effectiveness
Pharmaceutical Company, Switzerland
Interim Digital, Data & Analytics Lead
Led a team of 3 to deploy multichannel strategies (CRM, remote detailing, AR, web, social) across 5 product launches
Built digital capability across commercial, medical, and patient teams through training and enablement
Developed KEE relationships to inform omnichannel strategy and brand positioning
Launched AI pilots (Next Best Action, predictive modeling) to personalize HCP content
Defined KPIs and dashboards; ensured compliance alignment with Medical, Legal & Works Council
International digital marketing Agency, Switzerland
Interim Director SEO & Digital Marketing, Team Lead
Drove strategy and delivery for integrated digital marketing campaigns (SEO, Paid, Social, UX) for global clients in pharma, automotive, and tech
Led a team of 10 and managed cross-office teams and agency resources across 3 locations; developed client strategies rooted in design thinking and lean methods
Digital and online marketing Company, Switzerland
Senior SEO Account Manager
Delivered web analytics, content strategy, and cross-channel optimization for clients in travel, healthcare, and media
Led multilingual digital campaigns and implemented reporting solutions to inform client decisions
Early Career & Consultant Work
Built foundational expertise in digital marketing, SEO, web development, and online strategy
Developed cross-channel strategies, implemented tracking/reporting frameworks, and delivered workshops on digital best practices
Co-founded and ran a media services partnership, delivering web and print solutions for small businesses