Marketing Expert

Interim Omnichannel & Marketing Transformation Lead and Fractional CMO with experience in Pharmaceuticals & Medical Technology and B2B Technology with a Focus on Security & IT

Responsible for the establishment, stabilization, and further development of marketing organizations, including team leadership, role development, processes, and collaboration

Experienced in Commercial Excellence & Go-to-Market, including Customer Journey, Demand Generation, Sales Enablement, Customer Engagement, and digitization of customer engagement

Worked with Microsoft Dynamics | Customer Insights, ClickDimensions, Sugar CRM, Microsoft 365, Confluence, Jira, Miro, Typo3, Drupal, WordPress, and Veeva across transformation and digitalization projects

Development of international customer engagement solutions in the regulated pharmaceutical sector, with a focus on omnichannel customer experience, content, rollout, governance

Establishing new KPI and reporting structures

Further development of digital patient offerings in an international environment, including content, SEO, and integration with existing services

Localization of a global patient app for multiple European markets

Management of regulatory approval processes and support for a pilot program for the U.S. market

Further development of team roles, work methods, and internal collaboration

Implementation of AI-driven workflows for content and knowledge management

Strengthening positioning within the OEM and Aesthetics business units

Management of strategic projects such as Microsoft Dynamics Customer Insights and international brand protection projects

Stabilization of the team despite extensive personnel changes

More efficient marketing processes and reduced operational complexity

Laid the groundwork for further digitalization and growth initiatives

Development of positioning, target audience strategy, and go-to-market strategy

Establishment of the marketing organization, processes, and strategic foundations

Development of integrated content, PR, and demand generation structures

Management of key marketing and digital projects (website; digital sales support and knowledge management solutions)

Established marketing as an independent corporate function

Laid the groundwork for growth, visibility, and lead generation

Improved collaboration between marketing, sales, and technology

Leadership communication for the European Oncology management team

Development and implementation of integrated communication initiatives across various channels

Adaptation of global campaigns for regions and countries

Establishing structures for the more efficient use of patient relevant content

Management of agencies, service providers, and international stakeholders

Professionalization of communication processes in a complex matrix environment

Support for key communication and change initiatives

Responsible for developing a viable concept for a German language content hub in the field of rare diseases

Analysis of the market, competition, and existing patient resources

Conducting and facilitating requirements and strategy workshops

Development of a vision, information architecture, and content strategy

Design of the patient journey as well as digital information and service offerings

Development of a coordinated overall concept within a tight timeframe

Establishment of a robust foundation for the continued implementation of the patient portal

Further development of the marketing strategy with a focus on digital channels

Development of new communication approaches for the OEM business unit

Implementation of new CRM processes based on Microsoft Dynamics

Implementing initial AI applications and best practices within the marketing team

Supporting lead generation for international markets

Stabilization of the marketing department during the transition phase

Establishment of a new foundation for CRM, digitalization, and lead management

Providing impetus for the strategic development of the business units

Establishing a campaign management framework for a webinar series aimed at lead generation

Defining roles, processes, and milestones for cross departmental campaigns

Supporting key marketing and communications initiatives

Project management for the relaunch of a store

Developing new formats for internal communication

Establishment of clear structures for campaign planning and management

Improved collaboration among the departments involved

Successful continuation of key marketing and communications projects during the vacancy

Repositioning and further development of the communications strategy

Relaunch of corporate design, website, and partner portal

Implementation of CRM and marketing automation structures

Development of a partner program and lead generation formats

Professionalization and digitization of marketing communications

Supported a growth phase with a revenue increase of approximately 80%