Marketing Expert

Seasoned interim manager and project leader with 14+ years in omnichannel strategy, pharmaceutical communication and B2B marketing, integrating digital and traditional channels to drive measurable commercial impact

Proven launch leader in pharma/oncology (Takeda, BioNTech, Ipsen), shaping brand strategy, workshops and customer journey mapping, aligning marketing and clinical teams for integrated go-to-market execution

Hands-on expert in building processes and operational governance, including agency leadership, KPI/reporting and budget control, ensuring compliant, high-quality delivery across complex stakeholder environments

Experienced in global and EMEA set-ups (Vifor, Kyowa Kirin, Novo Nordisk), translating brand strategies into actionable multichannel plans and enabling crossfunctional collaboration between IT, Marketing and Sales

Designed and implemented a new omnichannel approach focused on integrating marketing and sales channels

Developed call-center scripts and harmonised communication strategies across multiple channels

Supported operational execution, including agency management and reporting

Collaborated closely with internal teams, ensuring hands-on leadership during project execution

Supported the launch of a new oncology product in the NET lung and kidney segments

Developed and conducted workshops focused on Customer Journey mapping, patient market research, and Omnichannel Customer Experience planning

Created and coordinated cross-functional sessions to align marketing and clinical teams

Monitored patient and market insights to inform ongoing adjustments to the brand strategy and improve product positioning

Led the launch of a product • Developed and implemented the brand strategy for the product in the oncology market

Coordinated cross-functional teams to ensure a successful product l

Oversaw the development of marketing materials and campaigns • Monitored market trends and adjusted strategies accordingly

Engaged with key stakeholders and opinion leaders in the oncology field

Tracked and analysed performance metrics to optimize marketing efforts

Ensured compliance with regulatory standards and company policies

Managed the marketing budget and resource allocation for the brand

Aligned the team with the franchise's vision and goals

Partnered with teams to develop and implement marketing project plans

Identified and addressed capability needs, leading development initiatives

Oversaw brand strategy execution and fostered cross-functional collaboration

Analyzed business problems, recommended solutions, and tracked key performance indicators

Provided leadership and guidance to the Marketing Manager

Developed and implemented EMEA marketing and commercial strategies

Coordinated market penetration and growth strategies

Developed and executed communication plans and engagement campaigns

Fostered relationships with key opinion leaders

Drove EMEA growth-strategy implementation

Led annual brand planning and budgeting in EMEA

Resolved conflicts and communicated effectively with cross-functional and affiliate teams

Developed risk-reduction and launch-optimization strategies

Managed the marketing budget and oversaw support functions

Created a new digital strategy

Developed a media strategy

Created an omnichannel strategy and advised on campaigns

Managed the digital brand

Developed a customer experience and customer journey

Handled reporting and KPI management

Achieved launch excellence of new products

Developed the new brand plan for 2023

Defined differentiation between competitors

Responsible for all campaigns and media

Led internal and PMO teams

Controlled agency operations

Implemented a global digital factory for Germany, Scandinavia, Australia, and the UAE

Facilitated internal processes

Collaborated cross-functionally with an international team

Managed multiple internal and external stakeholders

Bridged IT experts and marketing teams

Advised and supported the brand team

Managed projects and tracked progress

Managed the brand with a focus on digital marketing

Created a new digital strategy

Developed an omnichannel strategy

Advised on campaigns and all digital channels

Managed the digital brand

Provided interim leadership for omnichannel initiatives

Acted as a strategic partner for global brand teams, responsible for strategic dialogue, sparring, and collaboration with high-priority brands

Focused on demonstrating business impact by making MCE a strategic enabler for global brands and translating brand strategies into tangible multichannel plans

Developed digital marketing campaigns and digital media strategies

Developed, improved, and implemented digital strategies

Optimized launch strategies

Handled KPI management