Senior Brand & Product Manager

More than 20 years of healthcare experience, mainly in marketing, brand management and medico-marketing

Experience in and support of successfully launching multiple products

Significant hands-on experience in working within agile, cross-functional, and international teams on global, regional and national level

Specific experience and expertise in relevant therapeutic areas such as Cardiovascular, Diabetes Osteoporosis, Oncology, Dermatology, CNS, Nutritional supplements, Urology

Strategic product and brand planning within the pharmaceutical and healthcare industry

Coordination of cross-functional collaboration to execute marketing and go-to-market strategies

Development and implementation of multichannel and digital marketing initiatives

Conducting market, competitive, and trend analyses and deriving strategic recommendations

Monitoring marketing KPIs and performance metrics

Collaborating with internal stakeholders and international teams

Managing external agencies and project partners

Budget planning, forecasting, and monitoring of marketing expenditures while ensuring compliance with regulatory requirements and industry standards

Providing support and strategic guidance for Q4 brand planning, including campaign planning for 2026

Updating cross-oncology marketing materials in Q4 and preparing campaign assets for Q1 2026 (e.g., special publications, knowledge hub content, smaller promotional assets, podcasts, websites, etc.)

Reviewing and approving patient care and educational materials (brochures across various indications)

Supporting congress planning and execution, including booth concept development, coordination with congress agencies, hotel bookings, and participant registration

Managing media delivery and coordinating the creation and updating of materials for ongoing projects and campaigns

Leading the cross-functional/agile indication team during the preparation and launch

Planning, implementation and iteration of strategies and measures to secure sales and turnover within the framework of the objectives set out in the marketing plans and responsibility for defined projects (e.g. joint conferences and training events)

Responsibility for turnover, sales planning and analysis as well as budget planning

Point person for the German patient program “Expertenrat” for Melanoma patients

Initiation of quantitative and qualitative market analyses/market research studies

Creation of innovative, target group-specific omnichannel marketing campaigns (via field sales, training events, congresses & symposia, digital channels, etc.)

Collaboration with Scientific Leaders in close cooperation with internal stakeholders

Coordination and implementation of training and further education of field staff

Patient Advocacy Concept development

License partner cooperation on country activities and oversee implementation of their marketing activities

Lead for international congresses: identify opportunities and develop tactics for various customer types according to individual customer journey for analogue and digital channels

Alignment of investments within cross-functional teams for a concerted approach

Stakeholder physicians, pharmacists, patients: development of white paper and adherence programs according to international standards and guidelines Endorsement by scientific societies (AA, AFA, SIPREC)

Cooperation with European Commission within the Scientific Research and Advocacy on Adherence (SRAA) Group

Scientific support for the development of an adherence pack

Development of the European brand strategy and the European brand plan (strategic intend, critical success factors, key performance indicators etc.)

Devise and implement marketing activities

Coordination of the European Marketing Strategy in collaboration with the European affiliates

Manage European internal meetings i.e. steering committee, interdisciplinary joint brand team; country marketing workshops

Cooperation with the Global Brand Team

Coordinate country activities and oversee implementation of their marketing activities

Development and coordination of digital concepts for the brand

Websites about clinical trials for healthcare professionals

Methods for obtaining opt-ins for doctors