Sales & Digital Marketing Manager

With over 20 years of experience in B2B sales, marketing, and digital promotion, the candidate excels in strategic sales and digital transformation, having led digital companies for over 9 years

Expert in omni-channel and digital marketing, the candidate has successfully managed key accounts and developed go-to-market strategies, optimizing sales and marketing processes for various industries

Proficient in stakeholder management and project management, the candidate has a proven track record in business development, brand management, and process optimization, enhancing company performance

Has been placed 3x as a Digital Marketing Manager, Senior Commercial Manager and Project Manager Commercial Execution via K-Recruiting

Consulting the Commercial Management in the operational implementation of strategic initiatives

Planning, coordination, and follow-up of projects in the Sales & Marketing area

Interface management between various departments such as Market Access, Business Excellence, Medical, and others

Preparation of project plans, status reports, and decision-making documents for management

Proactive management and monitoring of project progress, resources, and timelines

Ensuring effective communication and collaboration across all involved teams

Conceptual work, analysis, and further development of the omnichannel strategy and infrastructure

Development and implementation of campaigns on various platforms (e.g., for launch events)

Concept for obtaining consent for digital communication (consent implementation, management, analysis)

Technical implementation of Veeva, accompanying, analyzing, and controlling (Rep triggered emails, Veeva approved emails, etc.)

Close exchange with specialist departments

Development and implementation of an omnichannel strategy that integrates and optimizes the sales and marketing activities of the pharmaceutical company

Creation, implementation, approval, distribution, and data analysis (Rep triggered emails, Veeva approved emails, etc.)

Leading a team (Pod-Lead) of professionals in the field of omnichannel marketing to achieve strategic goals

Close collaboration with various departments, including marketing, sales, finance, regulatory affairs, market access, corporate affairs, and medical, to ensure a coherent and effective business strategy

Identification of business opportunities and market conditions to develop innovative approaches for sales and marketing strategies

Organization of brand planning

Monitoring and analysis of KPIs and continuous adjustment of the strategy based on the results (Budget approx. 10m €)

Development of digital marketing campaigns and digital sales strategies

Digital strategy development, improvement, and implementation

Optimization of launch strategies & campaign processes

Project Management for the development and implementation of integrated omnichannel campaigns

Cross-functional collaboration with the marketing team

Portfolio and Investment Management

KPI-Management