Marketing & Product Management Specialist

PhD-trained biologist with more than 12 years of pharmaceutical marketing experience across multiple therapeutic areas

Extensive strategic and operational expertise in both prescription (Rx) and (OTC) markets

Successful product launches and relaunches in: Cardiovascular inflammation, medical cannabis, COVID-19, Psychiatry, Oncology, Lipid-lowering therapies

Strong experience in digital transformation, Veeva platforms, and modern omnichannel communication

Proven launch excellence from strategy development to e detailing execution

Project Management

Product management with a focus on direct marketing

Training and support of the field force

Contributed to the strategic repositioning of several products

Budget responsibility and participation in forecasting activities

Preparation of a product launch in the cardiovascular inflammation area

Healthcare communications for medical cannabis products

Development of market analyses

Product launch preparation and support

Established a new marketing organization

Launched and positioned medical cannabis products

Developed and implemented promotional campaigns and marketing materials

Conducted market analyses within the medical cannabis sector

Successfully launched a new COVID-19 monoclonal antibody therapy

Developed and implemented promotional campaigns and marketing materials

Organized medical congresses and physician education programs

Built and promoted a digital COVID-19 information platform for patients

Built and led a complete marketing organization, including public relations

Responsible for the launch of a new medical cannabis product and a CBD dietary supplement

Conducted comprehensive market and competitive analyses

Led all marketing activities, including training programs, promotional materials, and campaigns

Assumed marketing responsibility for the company’s key schizophrenia product (Cariprazine)

Organized online congresses and virtual physician education programs

Trained the field sales force

Contributed to the strategic repositioning of the lead product

Managed marketing budgets and forecasting activities

Successfully launched a new oncology/biosimilar product

Developed and implemented promotional campaigns and marketing materials

Organized medical congresses and physician education programs

Managed product budgets

Successfully launched a new lipid-lowering therapy

Rapidly established a novel treatment concept among physicians in hospitals and private practice

Organized congresses and educational programs supporting the introduction of the new treatment concept

Led all Value-Based Healthcare projects within the cardiology business unit

Successfully launched an innovative oncology supportive care product (antiemetic therapy)

Led the development and implementation of all promotional activities and materials

Contributed to strategic product positioning

Held budget responsibility

Full responsibility for marketing and sales operations, including revenue and personnel management

Authorized Officer (Prokurist)

Direct reporting line to the DACH Managing Director

Member of the DACH management team

Responsible for cardiovascular (hypertension) and gastroenterology product portfolios

Regional responsibility across Germany, Austria, and Switzerland

Deputy Head of the Internal Medicine Business Unit

Responsible for product strategy, revenue planning, and budget management

Developed and delivered sales force communication and messaging strategies

Experience with tablet-based detailing, closed-loop marketing, and e-detailing initiatives

Therapeutic areas: Alzheimer's disease, pain management, and schizophrenia

Managed and supported clinical trials

Developed and implemented physician education concepts

Created and executed promotional campaigns and marketing materials

Successfully launched a new Alzheimer's disease treatment

Specialized pharmaceutical sales representative for ophthalmology products

Managed relationships with ophthalmologists in hospitals and private practices