26 years of experience in the national & international life science & healthcare industry
Expert in corporate communications and media relations
Has successfully relaunched corporate brands and redesigned corporate websites
Experienced in communication training and coaching of management teams
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Our content and services may vary by location.
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Overview
- Availability
- Asap, full-time, onsite & remote
- Qualification
- Health Economist, Master of Arts in History, Political Science and Philosophy
- Language Skills
- German (native), English (business fluent)
- Relevant Expertise
- Communications (Internal, External, Executive, Crisis, Reputation, Digital), Corporate Branding, Media Relations, Public Affairs, Social Media, Employee Engagement, Pharma
Key-Facts
Extract from previous activities
Pharmaceutical Company, Germany
Consultant Corporate Communications for Central and Eastern Europe
Strategic planning/management of internal/external communications for DACH, Poland, Czech Republic and distributor markets (Russia, Southeastern Europe, Middle East and Colombia) in close coordination with International Head of Corporate Communications
International communication of market authorizations / market access milestones / publication of study data
Expansion of existing patient website into a digital ecosystem with Facebook, Instagram, YouTube channel, videos and podcasts
Media & messaging training for members of the German leadership team
Concept development for regional crisis management, establishment for regional and local crisis teams
Conception and implementation of employer branding measures
Development/launch of a regional monthly newsletter
Management of five local PR agencies in core markets and further agencies in distributor markets
Pharmaceutical Company, Germany
Consultant Global Corporate Communications
Focused on pain research through broad media coverage, boosting BD&L activity
Relaunched corporate brand and enhanced image with visually appealing messaging
Redesigned website with SEO, modern design, and integrated social media channels
Positioned new CEO via articles in key business and trade media
Managed stakeholder relations with politicians to mitigate activist group demands
Launched a 6-month campaign to prepare Finance department restructuring
Led corporate crisis team with simulation exercises for potential crises
Enhanced employer brand & developed a new website
Created a "social intranet" for cross-departmental employee interaction
Managed CEO transition with emotional board messages, a blog, and video interviews
Led an in-house campaign to boost acceptance of changes during company restructuring
Fostered corporate culture through speaker forums and cross-functional initiatives
Biopharmaceutical Company, Germany
Consultant Corporate Communications & Public Affairs for the DACH-Region
Increased customer loyalty by introducing a customer magazine for GPs and creating an annual idea competition, reaching 200,000 key prescribers
Recruited and trained patient ambassadors for media interviews and public presentations to promote the company's patient-first culture
Supported the integration of acquired pharmaceutical company into the company’s brand portfolio
Communicated product recalls, developed a crisis manual, managed regular crisis trainings
Merged corporate cultures following the acquisition of a pharmaceutical company by creating a common mindset resulting in higher scores in annual employee satisfaction survey
Created an employee magazine for Central Europe, blending corporate messages with daily work news to highlight the merged companies' growth