Interim Brand Lead

Senior Freelance Brand Manager with over 15 years of experience in the pharmaceutical and healthcare sector, focusing on both strategic and operational brand leadership across multiple therapeutic areas, including Oncology, Virology, Urology, Neurology, and Immunology

Proven track record in launching and managing pharmaceutical products, driving cross-functional collaboration, and leading marketing projects across national and international markets

Has been placed successfully 3x as Brand Manager via K-Recruiting

Developed and executed brand strategy for a key oncology product

Led cross-functional launch planning and execution

Collaborated with Sales, Medical, and Market Access teams

Coordinated global alignment with HQ and global brand teams

Managed external agencies (creative, medical, digital)

Tracked and reported on performance KPIs and insights

Led commercial strategy for an established respiratory portfolio

Developed sales materials and training content for field force

Oversaw execution of omnichannel marketing activities

Coordinated patient support programs and HCP communications

Liaised with KOLs and managed key congress presence

Collaborated with global team to align messaging

Oversaw marketing strategy for HIV product line

Positioned product against competitive brands

Created HCP communication and sales materials

Worked closely with Medical Affairs and sales leadership

Organized regional training, workshops & congress activities

Monitored brand performance and market trends

Managed marketing for multiple oncology indications

Supported launch activities for Brigatinib (ALK+ NSCLC)

Developed brand narratives and campaign assets

Ensured compliance with regulatory and medical standards

Led cross-functional coordination with field and medical teams

Created customer journeys and tactical marketing plans

Oversaw coordination of launch-prep activities

Developed timelines, project plans and launch milestones

Supported advisory board meetings and KOL engagement

Liaised with internal teams to ensure alignment

Supported creation of scientific and promotional content

Monitored deliverables and project KPIs

Managed the global implementation of a brand strategy

Developed global launch kits and localization tools

Coordinated with regional brand teams across EU, LATAM, APAC

Trained local affiliates on key brand elements

Oversaw brand consistency across international markets

Tracked implementation success using defined KPIs

Managed branding for Parkinson's disease product

Created patient-focused communication strategies

Aligned medical, sales, and external stakeholders

Managed budget planning and forecasting

Supported product lifecycle strategy

Coordinated regional workshops and speaker engagements

Managed key accounts in ophthalmology (clinics & specialists)

Translated marketing strategy into local field execution

Conducted regular sales reporting and market insights

Built and maintained strong customer relationships

Provided training and support for pharmacy staff

Represented the company at medical events and congresses

Led the marketing department for transplantation portfolio

Defined and executed mid- and long-term brand strategies

Supervised junior brand managers and agency partners

Managed marketing budget and strategic planning

Led preparation of product launches and repositionings

Developed digital and HCP-focused programs

Managed marketing strategy for CLL therapy

Created compliant sales and medical materials

Supported digital initiatives and campaigns

Developed and executed KOL engagement strategies

Conducted market and competitive analyses

Coordinated sales team feedback into marketing execution