Brand Management CVRM, Oncology, Neurology

• Senior pharmaceutical marketing and brand leader with about 14 years of experience driving launch planning, portfolio strategy, and omnichannel campaigns across Austria, Germany, DACH, CEE, Europe, and the Middle East

• Brings proven expertise in oncology, respiratory, neurology, immunology, cardiovascular critical care, and diagnostics, with a strong track record in product positioning, market analysis, KOL engagement, and disease awareness initiatives

• Has successfully developed and executed local and international launch strategies, relaunches, and five-year brand plans, contributing to double-digit growth, stronger brand loyalty, and successful market entry in highly competitive markets

• Experienced in leading cross-functional and international project teams, delivering hybrid events, training concepts, market access activities, and digital transformation initiatives while motivating stakeholders and preparing for future leadership roles

Developed and implemented product strategies for multiple sclerosis (MS) and rare disease (spinal muscular atrophy, SMA). Designed and executed strategic omnichannel activities. Prepared the semi-annual company conference and led workshops for the MS sales team, with end-to-end responsibility for planning, execution, and monitoring of projects and campaigns.

Developed a five-year plan and local brand plans. Designed and executed an omni-channel corporate brand campaign and a hybrid event “10 Years of Immuno-Oncology with BMS,” featuring top international KOLs from the USA, Italy, the UK, and Austria. Initiated preparations for a new product launch and contributed to a project on digitalizing processes in Marketing & Sales. Led pan-tumor portfolio activities.

• Delivered double-digit revenue growth in the melanoma franchise through strategic initiatives and digital activities

• The omni-channel corporate brand campaign, featuring international and Austrian KOLs, increased brand loyalty and brand awareness among early-career hospital physicians

Led project teams comprising country managers and sales & marketing managers across six countries. Developed and implemented marketing and product launch strategies for Italy and Poland, as well as the relaunch strategy for Germany in collaboration with specialized clinics. Managed market access activities and portfolio management in Germany. Designed and delivered a hybrid training program for multiple customer segments across different settings, as well as for marketing and sales staff.

• Successful product launches in Germany, Italy, and Poland

• Effective training concept tailored to diverse customer groups and complex hospital environments

Led project teams comprising country managers and sales & marketing managers across six countries. Developed and implemented marketing and product launch strategies for Italy and Poland, as well as the relaunch strategy for Germany in collaboration with specialized clinics. Managed market access activities and portfolio management in Germany. Designed and delivered a hybrid training program for multiple customer segments across different settings, as well as for marketing and sales staff.

• Successful product launches in Germany, Italy, and Poland

• Effective training concept tailored to diverse customer groups and complex hospital environments

Developed a comprehensive marketing and product launch strategy for 20 countries across Europe and the Middle East, with a primary focus on the German market. Led a corporate branding project to refine brand identity and key messages. Planned and executed scientific symposia and educational events, and optimized processes for cross-functional collaboration.

• Delivered an end-to-end launch strategy with clear brand/product positioning and key messages, digital marketing activities, and an omnichannel campaign (including materials) for 20 countries

• Planned and delivered an international launch kick-off event that catalyzed market entry and brand awareness; identified and established new international key opinion leaders

Led cross-functional brand team within product/ brand promotion, as well as a cross-functional brand team including the COPD & Asthma brand Team to foster awareness among pulmonologists & GPs, through differential diagnosis. Conceptualized and delivered an interdisciplinary awareness project focused on earlier diagnosis of IPF, driving collaboration across medical specialties and increasing understanding among healthcare professionals: hospital and office-based pulmonologists and cardiologists, GPs, and radiologists. Facilitated expert meetings to gather insights and feedback from experts, informing strategic decisions and optimising brand positioning.

• Heightened market visibility and enhanced brand reputation by leading brand team to drive product promotion

• Enabled earlier diagnosis of Idiopathic Pulmonary Fibrosis (IPF) by implementing unique interdisciplinary scientific platform involving hospital-based specialists, office-based practitioners, and GPs

Conceived and executed a medical-marketing campaign, including media activities featuring insights from KOLs at the ASCO Congress, and

• Initiated collaboration with a top KOL and launched a personalized medicine project focused on oncology biomarkers

• Planned the strategy for an advisory board with top Austrian KOLs in collaboration with Medical and Sales

Developed the go-to-market strategy and led pre-launch activities for a first-in-class monoclonal antibody for the treatment of psoriasis (Cosentyx). Coordinated Market Access activities with a focus on rare rheumatic diseases to facilitate access to innovative therapies and improve patient outcomes.

• Directed preparation of the launch plan and developed business cases

• Performed disease awareness & disease management activities, as well as market access activities for the treatment in collaboration with KOLs

Led strategy development and created marketing plans for autoimmunity across the DACH region, delivering successful product launches including the first fully automated calprotectin test and a series of tests for connective tissue diseases. Managed projects and disease-awareness initiatives to support earlier diagnosis of autoimmune diseases, including developing a guide for general practitioners.

• Successfully introduced the calprotectin diagnostic in Austria, Germany, and Switzerland, leading to broad market penetration

• Developed a DACH KOL platform that increased opinion-leader engagement and helped establish the test as a new standard