Senior Marketing Manager

Senior Marketing Manager with over 15 years of industry experience in the Medical Devices Industry

Successfully launched major new products / medical devices (risk class I-III) ranging from surgical laser applications to patient monitoring solutions, cardiological devices, advanced wound care products and others

Proven experience in analyzing the market, potentials and customer needs to implement appropriate strategic initiatives

Strategic consultancy in the fields of marketing, business development, product portfolio, processes and organization

Successfully drives international marketing projects for medical devices companies in different countries

Develops and Deployed strategies to engage customers and grow customer base

Planning of innovative concepts in pre-launch phase for new products and medical devices in the German market

Successfully launched new products / medical devices (risk class I-III) ranging from surgical laser applications to patient monitoring solutions, cardiological devices, advanced wound care products

Portfolio harmonization & rationalization plans, Portfolio repositioning plan

Market Analysis, Analysis of customer needs, Market segmentation and business development

Project Management

Definition of global marketing strategies

Assessing market potentials and competition analysis

Market segmentation and business development

Responsible for trade fairs, congresses, workshops and training

Preparing marketing materials and tools

Market Introduction

Market Expansion

Product Launches (medical devices risk class II)

Implementation of a new CI and web presence

Developing a customer service network

Developing a European network of opinion leaders

Relaunch and positioning of the brand

Definition of the product portfolio and segmentation

Compilation and design of catalogues and product information

Establishing a sales structure for the brand in Germany

Co-development of strategic concepts for defined target groups and markets incl. target-oriented preparation of results

Preparation, implementation and follow-up of internal and external events from the concept phase, generation of ideas

Coordination of internal and external partners incl. on-time and on-budget project management

Monitoring and evaluation of activities with regard to operational excellence and revenue growth

Creation of multimedia content for display in company presentations and newsletters

Coordinating the analysis and prioritization of the need for argumentation materials Monitor market trends, segmentation and customer insights Advise and train internal staff on digital marketing issues

Global Marketing for Medical Devices Risk Class I & III

Development and implementation of patient support program in pre-Launch phase

All facets of strategic & operational marketing

Rationalization plan

Creation of a “Hospital to Home” strategy

Market Research with further development of next steps

Cross-functional work with other departments

Responsibility for sales and investments in the product area

Business Development

KOL & Stakeholder Management

Establishment and management of a product launch team

Coordination of the national launch strategy

Creation of communication strategy & content

Global concepts

Training concepts (incl. content)

Focus on digital marketing tools

Development of Marketing strategy for the next years

Launch preparation

Working on sales stories to ensure a successful launch follow-up

Cross-functional role (product managers, commercial, strategic marketing