Marketing Manager

Excels in Project Management, Marketing Strategy, and Brand Management, particularly in the healthcare sector, including pharmaceuticals and biotechnology

Certified Project Management professional with expertise in leading cross-functional teams and implementing marketing strategies from pre-launch to post-launch phases

Their qualifications include a degree in Biology and certifications in marketing and sustainability, making her adept at integrating innovative solutions in complex environments

Has been placed 3x as a Brand Manager (Gastroenterology, Oncology and Dermatology) via K-Recruiting

Establishing cross-functional working methods

Realigning the marketing strategy

Managing the creation of the brand plan

Planning and implementing the marketing mix with a focus on omnichannel communication strategies

Product launch of new packaging size (CLL & AML):

Project planning and management for commercial aspects

Internal stakeholder management

Prelaunch and Launch (Ovarian Cancer)

Localization of global strategy and development of local strategy

Interdisciplinary go-to-market model

Planning and implementation of online and offline launch activities

Project management for internal launch conference

Sustainability Management Professional Class

Adaptation of strategic alignment

Creation of brand plans

Development of training concepts for existing customers

Conception and implementation of marketing measures

Prelaunch (BTC & HCC):

Technical leadership and development of the brand team

From launch readiness process, through localization of global strategy, to realization of launch activities

Coaching: Review of the strategic alignment

Further education: Pharmaceutical law, leading virtual teams

Website expansion 'Patient Service':

Analysis and creation of recommendations for action

QIAcuity - internal communication and editorial planning:

Developing concepts and processes for various communication channels (Showpad, Yammer, Intranet)

Prelaunch & Launch (Parkinson's)

Adaptation and implementation of the global launch strategy

Creation of the business plan

Conception and implementation of marketing measures for various target groups

Technical leadership of the junior product manager

Prelaunch

Adaptation of the global launch strategy

Creation of the business plan

Prelaunch and Launch

Developing the launch strategy

Creation of the business plan

Conception of marketing and communication strategies

Product management for (Osteoporosis)

Support and further development of the patient service program

Implementation of the marketing mix