Interim Senior Marketing Manager

Senior pharmaceutical/biotech brand and omnichannel leader with ~30 years’ experience, delivering operational brand management and launches across Oncology, Immunology, Pneumology, Virology and rare diseases in DACH

Proven track record designing and executing data-driven, integrated omnichannel campaigns (digital/print/field) and customer engagement plans, including segmentation, forecasting models, KPI frameworks and analytics dashboards

Strong cross-functional project and change manager, leading agile ways of working and multi-country launch initiatives; consistently aligns brand, salesforce and MSL teams through clear stakeholder communication

Hands-on, entrepreneurial interim manager trusted to optimize brand planning, drive digital transformation and deliver measurable commercial impact under tight timelines

Focus on the optimization of omnichannel marketing/campaign plans and brand planning initiatives

Development of new performance reporting parameters & analytics for actual and future business planning activities

Creation of segmentation-specific forecast models for business scenarios and sales planning

Design and implementation of customer engagement and strategic omnichannel marketing/campaign plans (digital / analog)

Initiation and execution of performance reporting (KPIs) & analytics for relevant omnichannel and salesforce optimization activities

Project lead in the successful implementation of new ways of working (agile) coupled with the creation of brand and sales-team relevant AI-driven modular content and assets (digital/print)

Agile commercial launch lead for a new biologic product responsible for all main launch activities in the indication of severe asthma

Responsible for additional launch activities including customer/market analysis, qualitative and quantitative market research and leading the cross-functional launch team

Market contact (interim) for all global marketing activities and projects

Strategic lead for all overarching (BUs / Brands) activities within the data-driven / omnichannel / agile project management transformation and scale-up

Lead driver of further evolution and implementation of cross-BU omnichannel projects including being main contact for KPI and dashboard development

Content development oversight and consultant for optimal creation of relevant brand/indication specific content

Process optimization lead (commercial) for the local adaption and implementation of a new global segmentation strategy

Commercial launch readiness lead in the development of further indications in association with the lifecycle enhancement of managed product

Responsible for the conception and implementation of all omnichannel marketing activities with a very strong focus on digital customer interactions

Lifecycle management of 2 main products in the indication of atopic dermatitis with combined annual sales of €20 million

Full responsibility for the development and implementation of all Omnichannel (print/digital) Marketing campaigns

Accountable for the 2020/2021 cross-functional brand planning and lead contact person to the global management team for indicated products

Launch and all brand activities for a new product in the indication area advanced renal cell carcinoma

New product launch and further implementation of all omnichannel marketing activities for a new product in the indication of neuroblastoma

Further new product launch of newly acquired product and transition team leader responsible for all acquisition-related SCM projects

Salesforce/MSL lead in providing continual market data and re-launch of an existing CRM system

Product lifecycle management for a product in the indication areas of rheumatoid arthritis and pediatric orphan diseases

Responsible for the implementation of all multichannel marketing activities (Print / Digital)