Digital Transformation and Change Manager

• Senior expert with 20+ years leading digital transformation, change management and organizational development across pharma, automotive, retail and hightech, aligning strategy, value creation and execution with business goals

• Proven interim leader for communication, branding and employer branding; builds stakeholder engagement from C-level to global teams and delivers actionable roadmaps, process optimization and scalable communication plans

• Hands-on change facilitator and trainer delivering largescale workshops and coaching (500+ managers), applying agile methods, stakeholder analysis and intercultural expertise

• Digital marketing and MarTech expert introducing agile project management and marketing automation; strong in design thinking, customer journey/UX optimization and content creation using tools like Jira, Miro, Salesforce and analytics

• Planning and independent implementation of European organizational change management activities resulting with successful go-live

• Conducting end-user change impact assessments, development and implementation of innovative target group-specific measures and involvement strategies (change tools, change network, communication, training, etc.)

• Designing and evaluating change surveys, reporting and feedback formats (focus groups, employee surveys) and related data analytics

• Conception and independent implementation of trainings and workshops; accompany team and management development processes

• Technical management of the project in a virtual matrix organization with stakeholders at different levels in a regional and global context (local, regional, groupwide and with DS employees in Japan and the US as well as external consultants)

• Involvement of relevant target groups in the project

• Adaptability and sharing of best practices and experiences in terms of change, communication and training in the different regions of the project

• Digital strategy and value creation for the transformation of Marketing and HR

• Development of a comprehensive communication plan to engage stakeholders incl. C-Level and Board

• Roadmap development and process optimization

• Performance management and employer branding

• Design of workshops and trainings

• Advancing digital transformation in retail environments with focus on customer experience

• Conducting workshops with +500 DACH managers

• Applying elements of Change Management to elaborate communication plans by focusing on adaptability

• Leading digital initiatives with global marketing at DB Schenker and Allianz Global Investors

• Setting up communication and transformation workstreams based on agile principes

• Identifying and implementing impactful digital marketing initiatives to launch high technology solutions in Germany and China

• Introduction of agile project management and methodologies

• Analyzing and identifying success factors to achieve transformation goals

• Introduction and implementation of Marketing Automation

• Development of a comprehensive communication plan to engage stakeholders

• Further change management activities, among others delivery of training and workshops

• Development and execution of design thinking workshops with respect to trade marketing and digital adaption of customer journeys/UX

• Development and implementation of social media strategies and concepts

• Communication with stakeholders

Leading the transformation of global digital initiatives and identifying communication success factors for the Group Travel Management (40 markets/approx. 300.000 travelers).

• Development and implementation of a communication strategy

• Development of a comprehensive communication plan for +40 internal digitalization projects to keep stakeholders informed and engaged

• Process optimization and -management

• Creation of a clear and actionable roadmap to achieve transformation goals

• Creation of high-quality content for internal social media to harmonize communication of complex group regulations

• Creation of clear and concise documentation and presentation