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Interim Omnichannel Orchestration Architect (Global) (M/W/D)
We are looking for an experienced Omnichannel Orchestration Architect to join us at a pivotal moment of transformation.
While an omnichannel marketing ambition exists, the underlying technology architecture, data foundation, and cross-channel orchestration capabilities are not yet fully defined or connected. This role will act as the driving force to build this foundation — translating strategic intent into a scalable, technology-enabled omnichannel ecosystem.
You will bridge business, data, and technology, connecting CRM (Salesforce Life Sciences Cloud), web (AEM), content, and other customer touchpoints into coherent, end-to-end customer journeys across a global, multi-country environment.
This is a hands-on, highly conceptual role focused on defining the “how” behind omnichannel.
Tasks:
Assess the current omnichannel landscape across countries — identifying gaps in integration, data foundation, and channel execution, and mapping customer journeys across touchpoints
Design the end-to-end target architecture spanning CRM, web, content, campaign platforms, and data layer — defining integration patterns, data flows, and interoperability
Build a unified customer data foundation covering HCP/HCO profiles, identity, consent, and interaction data — including governance and activation across channels
Define cross-channel orchestration logic across field force, digital, and medical engagement — enabling segmented, triggered, and personalized journeys instead of siloed execution
Integrate content lifecycle and governance into the ecosystem — from creation through MLR review, approval, DAM storage, and channel activation — supporting modular reuse and compliant personalization
Translate commercial excellence vision into a pragmatic roadmap — prioritizing use cases, pilot markets, and a phased rollout that balances near-term delivery with long-term architecture
Define the target operating model and capability gaps — including recommendations for roles, team structure, and partner setup needed to execute omnichannel at scale
Serve as a senior cross-functional integrator — aligning business, IT, CRM, digital, and data stakeholders around a shared understanding of how omnichannel is technically enabled
Qualification:
10+ years in omnichannel strategy, MarTech architecture, CRM, or digital transformation — with a proven track record of designing integrated, end-to-end marketing technology ecosystems
Deep expertise across CRM (ideally Salesforce Life Sciences Cloud), web and content ecosystems (AEM, DAM), marketing automation, and customer data architecture (CDP, identity, data platforms)
Ability to translate business ambition into technical and data architecture — identifying gaps, dependencies, and integration needs in complex environments
Experience in global, multi-market organizations with varying levels of maturity
Strong stakeholder management skills and the ability to align diverse teams around an emerging vision
What Success Looks Like
A clear target omnichannel architecture and data model defined in the first phase
Transparent view of what is missing today — systems, data, and capabilities
First pilot use cases demonstrating connected, integrated omnichannel journeys
A concrete roadmap for scaling, including future capability build and hiring needs
Requirements:
Start: July (latest early August)
Duration: 6 months
Capacity: minimum 30 hours/week
Location: on-site (Frankfurt am Main) and remote
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