With over 25 years in marketing and sales management, including 18 years in oncology, he excels in product positioning and brand strategy development, ensuring flawless tactical implementation
A dynamic senior brand manager with expertise in leading cross-functional teams, achieving ambitious profit targets, and securing key opinion leader support in the pharmaceutical industry
Proven track record in launching and managing oncology products, exceeding sales targets by over 300% and leading successful multi-disciplinary launch teams
Holds a PhD in molecular pharmacology and a Master of Pharmacy, with certifications in business development and trade licenses for pharmaceuticals and medical devices
Select your region & language
Our content and services may vary by location.
)
)
Overview
- Availability
- 5 days/week, on-site & remote
- Qualification
- PhD, Master of Pharmacy
- Language Skills
- German (native), English (business fluent)
- Relevant Expertise
- Medical Marketing, Sr. Brand Manager, Leadership, Marketing Strategy, Tactical Implementation, Product Launches, Brand Development, Cross-functional Team Leadership, Excellent Communication Skills, Market Analysis, Aesthetics, Oncology, Big Pharma
Key-Facts
Extract from previous activities
Brand Manager Hematology/Oncology/Gyn a.i.
Life Cycle Management for Oncology product including cross-functional Strategic Brand Planning for 2025
Launch Lead for a novel product with an alliance partner
Launch Tactics for another product in planned and implemented with alliance partner
Marketing Manager Aesthetics Central Europe a.i.
Turn-around plan for Austrian subsidiary with Head of Central Europe
Brand Manager Oncology a.i.
Pre-Launch/launch of for two products in Germany
Led multi-disciplinary launch team (10+ cross-functional managers)
Exceeded launch sales YTD by >300% by end of assignment
Senior Brand Manager ALPS a.i.
Marketing lead for the full product portfolio including launch products (Gastro-enterology, gynecology, emergency care)
Led the marketing team of up to three product managers, two interns, and a marketing assistant
Project Manager SFE Oncology D-A-CH a.i.
Project management for a sales force reorganization project for two oncology sales force lines
Disease Area Manager Oncology a.i.
Developed & implemented a customer strategy for breast cancer
Rolled out value-based Selling of SF with external trainer
Developed Tactical Plan 2020
Interim Product Manager Oncology D-A-CH
Brand Planning for uro-oncology portfolio
Sales force segmentation & targeting update and customer portfolio analysis for renal cell & hepatocellular cancers
Senior Marketing Manager a.i.
Developed detailing material for Next Generation Sequencing (NGS, in vitro diagnostics) global and scaling portfolio
Drafted and aligned first global marketing plan with all internal stakeholders
Coached & developed Junior Marketing Manager
Medical Affairs Project Manager a.i.
Designed and led medical consensus process for product for cutaneous T-cell lymphoma (CTCL)
Identified, recruited & liaisoned with participating KOLs
Drafted pre-clinical and clinical reimbursement dossier for NSCLC
Disease Area Manager Solid Tumors a.i.
Digital promotion campaign for a product in Electronic Health Record (EHR) software
Product Manager Hematology a.i.
Marketing plan development for one product for Austria (multiple myeloma)
Promo tactics gap analysis for one product for Hodgkin lymphoma
Disease Area Manager Solid Tumors a.i.
Digital promotion strategy for a product in breast cancer in Germany
Promotional material aligned with sales organization and rolled-out
Blended online/offline Design Thinking customer workshops developed for renal cell cancer