Extract from previous activities
Healthcare Company, Germany
PR & Communications Manager
Developed and managed PR communications plan including strategy, goals, budget, and tactics across all brands for professional consumer (medical sector)
Provided PR and communication training and coaching for the OTC teams
Led and established multiple agency relationships and the stakeholder management function
Brand positioning, content creation, issue management, routine media activities
PR support for various events and congresses via social media and email
FMCG Company, Germany
Consultant Public Relations and Marketing
Developed and managed public relations, communication & marketing strategy
Managed press office, budget, and agency relationship
Product repositioning & launch, issue management, social communication, and content creation
Responsible for crisis communication
Stakeholder management
Execution of strategic communication activities
Client responsibility across industry segments and products
Cosmetics Company, Germany
Spokesperson, Manager Public Communications & Press
Assigned spokesperson
Developed and managed public relations, communication & marketing strategy
Managed press office, budget, and agency relationships
Advisory services on the development and execution of the PR and communication strategy
Maintained and managed consultancy teams and client budgets
IT Company Germany
Senior Communications Manager
Supported global alliance and asset management teams in managing internal and external communication processes
Responsible for digital communications strategy of partnering as part of overall communications strategy
Production of global media materials and marketing support for different
Set-up of communications department
Development of e-marketing strategy, homepage, and patient materials in five languages