Event Manager

25+ years of experience in management roles in event marketing and communications for global pharmaceutical companies

Specialised in various event formats, from congresses and exhibition stands to sponsorships, employee events, customer events and HCP communications – nationally and internationally

Expertise in leading cross-functional project teams and cross-departmental projects, healthcare compliance, KPI controlling, budget responsibility, customer experience, digital tools, process optimisation, management of external service providers

Strategic thinking and operational doer mindset, results- and customer-oriented, structured and with a keen sense for people

Management of national congresses, sponsorships and employee conferences (planning, concept, implementation, budget, resources, reporting) including presentations to stakeholders

Management of cross-functional teams and external partners (agencies, service providers) in compliance with strict compliance and code requirements

Development of event concepts, exhibition stand concepts, agency briefings and communication plans, schedule planning, quality control

Optimisation of project processes and KPI-based performance monitoring

Content and moderation of project team meetings

Supervision of external project managers

Management of on-site organisation and implementation

Management of internal/external project participants, including service provider management and quality assurance

Creation and controlling of complex conference budgets

Analysis and optimisation of project management processes and development of a standard workflow

Introduction of digital tools to increase efficiency in congress management

Supervision of the congress team and development of solutions for structural obstacles

Planning and implementation of a Germany-wide peer-to-peer roadshow to expand the target group (off-target physicians)

Coordination with marketing, sales and medical departments on content and KPI definition, including presentation to senior management

Location analyses and selection of optimal event locations in cooperation with Sales & Business Excellence

Creation of a structured project plan for complex event formats

Management of logistics, locations, scheduling, field service and materials

Coordination of speakers and content, involving all relevant departments

Responsible for planning and implementing national congresses, sponsorships, exhibition stands and events

Management of cross-functional project teams and close cooperation with marketing, sales, medical, compliance, purchasing and agencies

Process optimisation and implementation of standards

Creation of project plans, briefings and event documentation

Selection of locations, technology, exhibition stand construction, sales training

Ensuring compliance, code and budget requirements

Interface management of interdisciplinary teams and quality assurance of all service providers involved (e.g. trade fair construction, graphics, technology)

Management including conception and implementation of internal company event (annual conference) including theme, supporting programme, layout, participant management and on-site management

Management of external trainers (design of sales workshop), technology, direction, film and translation

Direction and responsibility for the event together with company management

Planning and implementation of educational customer events, including branding for invitation flyers, participant HCP communication and speaker support

Process optimisation in event management and creation of organisational tools and programmes

Management of external service providers and negotiation with hotels, technology providers and agencies

Supporting the marketing team in day-to-day business and internal communication (e.g. for senior management)

Project management for national and European congresses, including design of exhibition stands, branding materials and customer programmes (customer journey) based on general communication goals, key messages and target groups

Implementation of global brand strategy in the German market with a focus on digital campaigns and omnichannel customer journey

Management of cross-functional teams in a matrix structure (marketing, medical, compliance) and interface management

Development and analysis of KPIs, after-action reviews (AAR) and performance tracking (customer engagement, symposium participation) and follow-up

Consulting on content development and material approval (Veeva Vault, Content Lab)

Ensuring compliance with regulations and codes of conduct in all congress activities

Support for pilot project to introduce eReps (sales)