Brand & Digital Marketing

Seasoned Interim Manager and Project Leader with 14+ years of expertise in Omnichannel Strategies, Pharmaceutical Communication and B2B Marketing

Proven ability to develop and implement processes, integrate digital and traditional channels and align crossfunctional teams to achieve strategic objectives

Renowned for a hands-on mentality and adeptness in steering complex projects, particularly in the pharmaceutical and healthcare sectors

Has been placed 3x as Digital & Brand Manager via K-Recruiting

Designed and implemented a new omnichannel approach focused on integrating marketing and sales channels

Developed call center scripts and harmonized communication strategies across multiple channels

Supported operational execution, including agency management and reporting

Collaborated closely with internal teams, ensuring hands-on leadership during project execution

Supporting the launch of a new oncology product in the NET lung and kidney segments

Developing and conducting workshops focused on Customer Journey (CJ) mapping, patient market research and Omnichannel Customer Experience (OCE)

Planning, creating and coordinating cross-functional sessions to align marketing and clinical teams, ensuring a wellintegrated launch strategy

Monitoring patient and market insights to inform ongoing adjustments to the brand strategy and improve product positioning in the oncology landscape

Developing and implementing brand strategy for in the oncology market

Coordinating crossfunctional teams to ensure a successful product launch

Overseeing the development of marketing materials and campaigns

Monitoring market trends and adjusting strategies accordingly

Engaging with key stakeholders and opinion leaders in the oncology field

Tracking and analyzing performance metrics to optimize marketing efforts

Ensuring compliance with regulatory standards and company policies

Managing the marketing budget and resource allocation for the brand

Aligning the team with the franchise's vision and goals

Partnering with teams to develop and implement marketing project plans

Identifying and addressing capability needs, leading development initiatives

Overseeing brand strategy execution and fostering Crossfunctional collaboration

Analyzing business problems, recommending solutions, and tracking key performance indicators

Providing leadership and guidance to the Marketing Manager

Developing and implementing EMEA marketing and commercial strategies

Coordinating market penetration and growth strategies

Developing and executing communication plans and engagement campaigns

Fostering relationships with key opinion leaders

Driving EMEA growth strategy implementation

Leading annual brand planning and budgeting in EMEA

Resolving conflicts and communicating effectively with cross-functional and affiliate teams

Developing risk reduction and launch optimization Strategies

Managing the marketing budget and overseeing support functions

Creating a new digital strategy

Developing a media strategy

Creating an omnichannel strategy and advising campaigns

Managing the digital brand for the Entyvio brand

Developing customer experience and customer journey

Reporting and KPI management

Implementing a global digital factory for Germany, Scandinavia, Australia, and UAE

Facilitating internal processes

Collaborating cross-functionally with an international team

Managing multiple internal and external stakeholders

Bridging IT experts and marketing teams

Advising and supporting the brand team

Managing projects and tracking progress

Managing the brand with a focus on digital marketing

Creating a new digital strategy

Developing an omnichannel strategy

Advising on campaigns and all digital channels

Managing the digital brand

Acting as a strategic partner for global brand teams

Responsible for strategic dialogue, sparring, and collaborating with high-priority brands

Focusing on demonstrating business impact by making MCE, a strategic enabler for global brands and translating brand strategies into tangible multichannel plans

Developing digital marketing campaigns and digital media strategies

Developing, improving, and implementing digital strategies

Optimizing launch strategies

Handling KPI management