HCP Marketing Manager

Experienced healthcare PR professional with over 15 years leading integrated communications for big pharma companies delivering launch campaigns, KOL engagement, and multi‑channel content strategies

Proven track record in interim brand management, having driven market analysis, strategic planning, and execution of national POS and digital initiatives for consumer health products resulting in successful product launches

Skilled in multimedia content creation and digital marketing, including SEO/SEA, social media, and medical education platforms, supported by strong proficiency in Veeva, Adobe Creative Suite, Figma, and WordPress

Strong project leadership across cross‑functional teams, managing agency collaborations, budgeting, and event production for symposia, congresses, and patient‑focused campaigns, recognized by multiple industry awards

Interim Communication Manager focusing on Oncology

Working part‑time to develop and execute communication strategies

Manage stakeholder relationships and support launch and awareness initiatives

Head of Marketing responsible for strategy development, brand presence building

Expansion of digital platforms and services, and execution of ATL and BTL activities for B2B and B2C (advertising campaigns, congresses/exhibitions, PR, social media, influencer marketing, medical education, awareness campaigns, etc.)

Responsibilities included strategic development and implementation of marketing measures (including media planning)

Analysis and budget controlling

Planning and execution of PR campaigns

Agency management

Event planning and execution with KOL management

Building a speaker/KOL/patient pool

Development and rollout of testimonial marketing and collaborations with patient organizations

Content marketing activities

Creation of patient stories

Production of patient information material (including YouTube videos)

Interim HCP Brand Manager dietary supplements

Market analysis,

Strategic development and execution of annual marketing plans

Budget controlling

Deployment of international campaigns with global alignment

POS‑measure and communication planning

Development and provision of field‑sales materials

Event planning and execution

KOL and speaker management, and comprehensive project management

Interim HCP Brand Manager for dietary supplements

Responsibilities included market analysis, strategic development and implementation of annual marketing concepts, controlling, deployment of international campaigns in close coordination with global teams

Planning and execution of a DACH‑region launch

POS‑measure planning

Creation of field‑sales materials

Event organization

KOL and speaker management, and overall project management